Shoo the Flu Social Campaign
Client: Shoo the Flu
Role: Art Director, Design Lead
Shoo the Flu is a free vaccination program that offers a safe, easy, and convenient way for elementary school students in Oakland, CA to receive the flu vaccine. To help grow awareness and increase participation, I collaborated with a copywriter to develop a vibrant social media campaign totaling about 30 unique assets designed to engage not just students, but also parents and educators—the key decision-makers.
Design
Balancing a fun, approachable tone with clear, informative messaging, the campaign used bold colors, playful typography, and unexpected visuals to cut through the noise and make the topic of flu prevention feel both accessible and engaging.