MathWorks Sales Kickoff Event 2025
Client: MathWorks
Role: Design Lead, Signage Strategist
Each year, my team and I were responsible for developing the branding and design assets for the Sales Kickoff (SKO) event, with the goal of energizing the sales organization and uniting them around a shared vision. For the 2025 event, I also took the lead in developing and managing the signage strategy and budget, covering all printed and digital signage needs.
Art Direction and Design Leadership
I collaborated with cross-functional stakeholders—including project managers, designers, and senior sales leaders—to craft a compelling tagline that reflected the organization's goals for the year ahead. From there, I designed the event logo and established the overall visual identity, which I guided my team in applying consistently across all touchpoints, including print, digital, signage, and marketing materials. I also designed polished keynote presentations to support executive leaders in engaging live audiences. I attended multiple site visits and developed the signage strategy and content for all signs, acquiring stakeholder approvals and coordinating with print vendors.
