Art Direction

I played an active role in early brainstorming sessions, helping to refine our direction until the team aligned on a concept I had developed. From there, I brought the idea to life through compelling creative executions.

Design

To break through the clutter and resonate with our target audience, I crafted a visual aesthetic that was bold, sophisticated, and more refined than the typical tech ad. I partnered closely with editorial and subject matter experts to ensure the messaging was both relevant and insightful.

I then created a suite of assets to pitch the concept to senior leadership and to launch the campaign across print, digital, and social media channels.