MAIA Digital Ad Campaign & Microsite
Client: Massachusetts Association of Insurance Agents (MAIA)
Role: Art Director, Design Lead
Results: 5.66MM+ ad impressions. 5.4K+ users driven to the microsite. 8K+ page views. High site visit rate of 81%. One month after launch.
Awards: Bellringer Merit Award, Hermes Creative Awards - GOLD
To position independent insurance agents as the bold, personalized choice, we launched a dynamic paid media campaign rooted in individuality and empowerment. I led the visual development from concept through production—collaborating with copywriters and motion designers to ensure cohesive messaging, engaging animation, and consistent storytelling across all formats. I also oversaw UX, design, development, and QA to deliver a polished, integrated experience that combined brand resonance with measurable performance.
Paid Ad Campaign
Using animated digital ads across social, display, and programmatic channels, we told quick, impactful stories that captured attention and encouraged users to “Live Boldly.” Each touchpoint reinforced the campaign concept and drove users to a custom-built microsite designed to help them find independent agents in their area.
See sample ad animation.
Landing Page
At the heart of the experience was a fully responsive microsite designed to connect with users on both a functional and emotional level. I developed low- to high-fidelity wireframes to define the user flow and optimize usability, ensuring that the experience was both intuitive and impactful. Once the UX foundation was set, I translated it into a bold and inviting interface using expressive typography, human-centered imagery, and playful iconography that reinforced the campaign's tone.
