Corporate Website Redesign & Animation
Client: Racepoint Global
Role: Art Director, Design Lead
As part of an important brand initiative to modernize a corporate website and better engage prospective clients, I explored several visual design directions. This concept focused on a clean, elegant aesthetic that emphasized simplicity and clarity, relying on simple animations to guide users through the experience in an organic way.
I created subtle animations to demonstrate potential UI interactions and user flows, helping stakeholders better visualize the interactive experience.
Design
Throughout the process, I advocated for user experience best practices and accessibility standards—ensuring the design was not only visually compelling, but also intuitive and inclusive for a wide range of users. Typography and motion were used intentionally to guide attention and support usability.